Director, Marketing Communications job in Burr Ridge
Job Type
Location
Salary
Date posted
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Burr Ridge, Illinois - IL Power Stop LLC
| Job Ref: | 4008249 |
| Employer: | Power Stop LLC |
| Category: | Communications & PR |
| Job Type: | Full Time |
| Salary and Benefits: | USD 190,000.00 - 215,000.00 per year |
Location | |
| State: | Illinois - IL |
| City: | Burr Ridge |
| Post Code: | 60527 |
| Map: | United States, Illinois , Burr Ridge (Show on map) |
Description | |
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Job Type
Full-time Description Position Summary: The Director, Marketing Communications will play a critical role as the driving force behind PowerStop's retail media, digital media, PR, graphic design and advertising content efforts. They will help PowerStop maximize both growth and ROI by optimizing our media mix, targeting, and advertising content, all while embracing a fast in-market test/learn/execute approach. We invest 5% of our net sales in marketing today, with a heavy % of spend on the Amazon platform, as it represents a third of our business. We are looking for individuals with expertise in Amazon, but also strong understanding of top-of-funnel tactics - we have an opportunity to drive much higher awareness to grow our consumer base. The Director, Marketing Communications will be responsible for actively managing our investments in retail media across customers, as well as digital media related to the PowerStop brand and website. They will also partner with both internal and external resources to oversee creation of all needed content for that media - including videos, banner ads, image carousels, PDP A+ content, website content, selling materials, and packaging designs for innovation. They will own six agency relationships: two media agencies, an influencer agency, a graphic design firm, a media relations contractor, and an external video content producer. They will build a strong communications strategy that will include recommending media budgets, tactical plans, and main messaging for content. This leader must balance thinking big and ahead to push the company into breakthrough growth, while also being a day-to-day hands-on guide for the marketing team, the sales team, our leadership team, and these agencies. The Director, Marketing Communications must never forget their role is to drive ROI and incremental sales. This position requires a unique blend of experiences - deep retail and digital media understanding (especially Amazon) as well as experience creating and/or managing consumer-driven content across platforms. The Director, MarCom will need excellent communication skills and a partnership mindset to work collaboratively with Brand Marketing, Channel Sales teams, Finance, and other key stakeholders in a small, close team environment. The Director, Marketing Communications will report to the Chief Marketing Officer of PowerStop and will manage a Retail Media Manager. Key Responsibilities:
Requirements Education: Bachelor's degree required; marketing or business administration preferred. An advanced degree (such as MBA) is a plus. Experience and Skills:
Compensation: The salary range for this position is $190,000 to $215,000 annually, reflecting the anticipated compensation at the time of posting. Final placement within this range will be determined by several factors, including-but not limited to-education, certifications, relevant experience, skills, travel requirements, and overall business needs. In addition to salary, eligible employees will receive a comprehensive benefits package, which includes paid time off, medical, dental, and vision insurance, life insurance, short- and long-term disability coverage, paid parental leave, and a 401(k)-match retirement plan. Company Overview: PowerStop is the market leader in aftermarket automotive brake kits, with leading share in kits sold at all major online retailers and unmatched omni-channel operational capabilities. PowerStop's core product categories include brake kits, sold via online retailers (e.g., Amazon, RockAuto, AutoZone) and brake components and accessories, sold primarily via the traditional warehouse distributor channel. Unlike traditional brake suppliers, PowerStop started in the online channel and pioneered a product tailormade for it - a brake kit containing all the parts and hardware needed for a brake replacement or upgrade. Today, more than 70% of revenue is derived from online channels, and PowerStop's leading position is a result of its consumer-friendly kit offerings, strong consumer branding, and operational competencies. PowerStop has also become a trusted partner to its warehouse distributor customers through its industry-leading fulfillment, product quality, and service. PowerStop has a proven track record of consistent, outstanding organic growth, averaging double-digit annual growth over the last decade due to its established leadership position, critical focus on the end-consumer, and broad market coverage (98% of the vehicle parc and across the value spectrum). In addition to continued growth within the Company's existing channels, there are multiple levers for further growth including new product introductions, capture of IIFM (Install It For Me) and DIFM (Do It For Me) consumers, and strategic M&A. PowerStop is headquartered in Burr Ridge, Illinois and has more than 550 employees across its corporate office and facilities. The Company has one facility in Bedford Park, Illinois (230K square feet) focused on small parcel eCommerce distribution and another facility in Hodgkins, Illinois (500K square feet) consisting of a distribution center designed to fill larger stocking orders. TSG Consumer Partners invested in PowerStop in October 2018. About TSG Consumer Partners Founded in 1987, TSG Consumer Partners (www.tsgconsumer.com) is one of the pioneers of sector-focused investing and one of the first private equity firms to invest exclusively in branded consumer companies. TSG is a long-term investor, typically staying involved with a given investment for five years or more, focused on creating value by growing revenue and improving profitability driven by strategies that maximize brand value. The firm currently manages $16 billion of assets on behalf of its blue-chip partners across the globe. Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, or national origin. | |
ref: (4008249) 5 hours ago
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